On the occasion of Global Recycling Day on March 18, 2025, the Foundation for the Registration of Electrical and Electronic Equipment (stiftung ear) is launching the nationwide campaign “Every Plug Counts! Germany Collects E-Waste” to send a strong message for greater sustainability and resource conservation. The action weeks, which began on March 10, aim to increase the collection rates of end-of-life devices—an essential objective, particularly in the context of Extended Producer Responsibility (EPR) and the legal requirements of the ElektroG.
Relevance for Producers: Focus on ElektroG and EPR
Producers, distributors, and importers of electrical and electronic equipment are subject to numerous obligations under ElektroG, including not only proper registration with stiftung ear but also the take-back and recycling of devices. The currently stagnating collection rates—Germany most recently failed to meet the EU target of 65% based on the average equipment weight—highlight the need for greater consumer awareness, which is also critical from a compliance perspective.
Support from Bitkom Compliance Solutions
Bitkom Compliance Solutions supports companies in implementing these obligations legally and efficiently. Campaigns like “Every Plug Counts!” offer an opportunity to link consumer education with legally compliant take-back systems—while also making their commitment to sustainability visible.
Conclusion: Smart integration of sustainability, compliance, and CSR
Participating in the action weeks offers companies not only a way to demonstrate their Corporate Social Responsibility (CSR), but also to make tangible contributions toward fulfilling Extended Producer Responsibility. Integrate this campaign into your compliance strategy—Bitkom Compliance Solutions is your partner for the strategic implementation of regulatory requirements.
